Bang & Bonsomer Group new website design
More than 500 pages of material were created in less than a year, as well as over 100 pages of content design. An excellent opportunity for the agency to delve deeply into the client’s business and truly demonstrate strong service design.
PROJECT:
A new website for the smart material technology company Bang & Bonsomer
PROJECT INSIGHT:
Bang & Bonsomer is a smart material technology company operating in more than 10 countries. The group focuses on creating and delivering smart material technologies to different global industries. As end-consumers, we come into contact with Bang & Bonsomer solutions every day – when we drink our coffee in the morning and have our muesli, it is probably Bang & Bonsomer who delivered ingredients to the coffee and muesli producers, different aromatic agents, natural preservatives; when we prepare for work or other duties and put on make-up or deodorant, we again come into contact with Bang & Bonsomer; when we drive to work or meetings, the composites in our cars come from Bang & Bonsomer, our tires grip the asphalt better because of Bang & Bonsomer’s ingredients, and the car has better fuel because Bang & Bonsomer has delivered ingredients to the fuel producers; the windmills, planes, trains we see on our way to work also have composites and other materials in them that originate from Bang & Bonsomer; the buildings we work and live in have paints and coatings that use ingredients from Bang & Bonsomer. The list goes on and on. In some sense, every little thing we touch comes down to its chemical components, and when we talk about chemistry, components and smart ingredients, then we are talking about Bang & Bonsomer.
With all this in mind, we decided to upgrade the group’s website. The previous design dated from 2016 and the purpose was to extend the new CVI to the digital platform. In 2021 we agreed that the group needed to build up stronger content presence in digital and therefore, with the need to have more relevant information available online, we also needed to package this information in a better and more modern way.
TARGET GROUP:
The Bang & Bonsomer group itself, existing and future suppliers & existing and future clients of the group
WORK:
Audit and SEO of the existing webpage and architecture, content creation, design & code management of the new webpage
CREATIVE INSIGHT:
A new, modern, big-tech company, a visual and easy-to-use webpage that takes the group’s visual appearance and digital content to the next level
