College of Justice video

Our aim was to get the attention of the TikTok/Netflix generation (young men) with a budget roughly 10 times smaller than the next advertiser. As such, we created a powerful smash-effect TV/digital clip inspired by Netflix trailers aimed at the 18-years-olds of today.

PRODUCT:

College of Justice recruitment campaign

PRODUCT INSIGHT:

The College of Justice was looking for new students to come and study prison sciences (prison guards, prison officers, prison counselling, etc.).

TARGET GROUP:

Mainly men, 18-30

WORK:

Campaign & all elements

CREATIVE INSIGHT:

Our aim was to get the attention of the TikTok/Netflix generation (young men) with a budget roughly 10 times smaller than the next advertiser. As such, we created a powerful smash-effect TV/digital clip inspired by Netflix trailers aimed at the 18-years-olds of today. We showed slices of prison officials’ lives and boost them with powerful graphics, animation and music. As a result, we garnered the same amount of attention for our campaign as other colleges did working with 10 times the budget.