Cuitu® brand creation & service design
You might be surprised to learn that sugarbeet bi-products can be used to extract nano-cellulose. You may also make pet food supplements with that nano-cellulose to aid in digestion and maintain a healthy gut. The emotional aspect of owning pets was highlighted in the creation of the Cuitu® brand.
PRODUCT:
Cuitu® is a sugar beet pulp-based ingredient for pet food and aqua feed produced with trademark technology developed by Bang & Bonsomer.
PRODUCT INSIGHT:
Cuitu® makes animal feed products better to produce since it modifies the rheology of the products and helps to integrate vitamins, fats and other beneficial additives. Cuitu® also impacts the digestive system of the animal in a positive way, helping to get rid of waste. As such, this 100% natural additive is good for both the producer and the animal. Two in one!
TARGET GROUP:
Cuitu® is designed for animal and aqua feed producers around the world. The primary target market is Finland.
WORK:
We created a brand identity for Cuitu®: logo, graphics, presentation, print materials and animations.
CREATIVE INSIGHT:
We focused on the emotional side of the animal feed business – our pets are members of our families, a source of cuteness, a source of happiness. We therefore used a lot of pet photos with Nordic pastel colors. The logo is intentionally bold and a mix of playfulness and business. The trademark Cuitu® pattern tells a story in itself and can be used in many ways as a unique Cuitu® signature.
