Estonia’s first premium caviar Növa® branding
Növa® – the first premium Beluga caviar from Estonia. New Nordic-Japanese fusion – intelligent premium and minimalist. The name Növa represents new Nordic. The brand colors derive from the color of the skin of the sturgeon and the rocky beaches of Estonia.
PRODUCT:
Növa® – the first premium Beluga caviar from Estonia
PRODUCT INSIGHT:
Növa® is one of a kind – it is the first premium caviar ever produced in Estonia and the first caviar in the world with Estonian-Japanese synergy. This is a highly unique and modern Nordic-Japanese ultra-premium brand of caviar intended primarily for Japan, then Europe and the rest of the world.
TARGET GROUP:
Global food connoisseurs
WORK:
Name, identity, web & marketing materials
CREATIVE INSIGHT:
New Nordic-Japanese fusion – intelligent premium and minimalist. The name Növa represents new Nordic. The brand colors derive from the color of the skin of the sturgeon and the rocky beaches of Estonia.
Photography made by Holger Kilumets.
