Fibry® identity & product design
Fibry® is a sugar beet pulp-based nanocellulose that is used in many industries for a wide variety of purposes. We created an identity, website and marketing materials for Fibry®.
PRODUCT:
Fibry® is the nanocellulose extracted from sugar beet pulp.
PRODUCT INSIGHT:
Fibry® is a sugar beet pulp-based nanocellulose that is used in many industries for a wide variety of purposes. For example, Fibry® can make your product stronger by changing its rheological structure. It can also make it more resilient to wear and tear. If you add Fibry® to paint it will make it easier to spray from a spray bottle by making it more liquid when pressure is applied. Once the paint is sprayed on the desired surface, it will regain its shape and form a solid structure again. Fibry® in paint will also make the paint retain its properties and not form cracks or tears over time. Also, for example, when Fibry® is added to composite wood, it makes the composites stronger and more resistant to force, but at the same time more flexible when pressure is applied. When added to water, Firby® turns the water into a gel-like liquid; when this liquid is shaken, the gel-like form will turn back into water, and when the shaking stops, it regains its gel-like form. There are a number of benefits that make Fibry® the next great revolution on the market, and the cherry on top is that the product is 100% natural and made from food industry by-products.
TARGET GROUP:
Industries that use Fibry® as an additive
WORK:
Product design – website & demo video
CREATIVE INSIGHT:
We created a website for Fibry® to give the necessary preliminary information to the market. More thorough input was provided with the product demo video, in which we explain how Fibry® works using easy-to-understand case studies.
