International School of Estonia: preschool website and campaign

SERVICE:

The International School of Estonia (ISE) Preschool offers a nurturing, play-based learning environment for young children, following the philosophy of “Explore. Share. Grow.” To strengthen its brand presence and improve communication with prospective families, ISE sought to develop a new preschool website and an engaging promotional campaign.

INSIGHT:

Choosing the right preschool is a crucial first step in a child’s academic journey. Parents seek a warm, inspiring, and internationally-minded early learning environment where children can thrive, explore, and develop a love for learning.

TARGET GROUP:

Parents of young children (ages 3-6), both local and international families in Estonia who value high-quality early childhood education in an international setting.

WORK:

Our team created a comprehensive visual identity and messaging strategy for the preschool, including:

A new preschool website with intuitive navigation and engaging visuals.
Marketing materials to communicate ISE’s unique early learning approach.
A digital campaign featuring visuals and messaging designed to resonate with parents.

CREATIVE INSIGHT:

The campaign and website design were crafted to reflect the preschool’s warm, inviting, and play-based learning environment. We focused on joyful, child-centered imagery, vibrant colors, and a storytelling approach that captures the essence of ISE Preschool’s philosophy: “Explore. Share. Grow.” Through a visually engaging and easy-to-navigate website, we helped ISE effectively communicate its value proposition to families seeking a world-class early childhood education.