International School of Helsinki STAND movement brand creation
Identity for the STAND movement of the International School of Helsinki. The STAND student movement is against all forms of prejudice. The identity was developed during brainstorming sessions with ISH students.
MOVEMENT: STAND is the student movement of the International School of Helsinki (ISH). It makes a STAND against discrimination of any kind.
MOVEMENT INSIGHT: The ISH supports a holistic approach to learning – all students should have the opportunity to be heard, to choose their own best method of obtaining knowledge, to enjoy all-round support from their teachers and to grow as individuals. STAND is a student-initiated movement that says NO to all kinds of discrimination. Open-mindedness, tolerance, support and empowerment are the cornerstones of the ISH learning experience.
TARGET GROUP: Students, teachers and parents
WORK: 360 identity and copywriting (logo, social media, print & event)
CREATIVE INSIGHT: The name of the movement is STAND and the core of the movement is STRENGTH, POWER and SUPPORT, so the identity has a bold interface, bold colors and integration of real ISH students and teachers.
