IUTE brand guide
A comprehensive brand guide for the IUTE GROUP, which operates in the Balkan countries. The guide’s goal was to migrate from IUTECredit and IUTEPay identities to a unified IUTE identity while also regulating identity usage across all countries and platforms.
SERVICE / PRODUCT:
IUTE is an Estonian fintech company operating in the Balkan countries. The main goal of IUTE is to provide the best possible fintech solutions and services to its customers and partners. To achieve this, the company invests in innovative financial products, best customer experience while using IUTE through Myiute APP, seemless operations and the highest customer service. IUTE aspires to be the no 1 fintech services provider and innovator in the region that it operates in.
INSIGHT:
money – simplified. Money isn’t an end in and of itself; it’s just a means to an end. Those that provide financial solutions with the best user experiences—including speed and ease of use—and a 360-degree product ecosystem that meets all of their customers’ needs are considered successful.
TARGET GROUP:
people in the Balkan countries using a smartphone.
WORK:
everything :). The new visual principles, logo guidelines, campaign guidelines, office design, corporate visual materials etc.
CREATIVE INSIGHT:
We tried to have a finance aesthetic and user experience akin to that of Apple: clean, smart, simplified yet sophisticated.
