IUTE smart transfers
Relatives who work overseas frequently utilize smart transfers, a financial tool, to send money to their family members without incurring transfer costs. The campaign’s concept illustrates this same realization.
PRODUCT:
Iute Smart Transfers – sending money to relatives abroad
PRODUCT INSIGHT:
digital money for the loved ones, fast, simple and seamless
TARGET GROUP:
families, men / women 35-40 Moldavians working abroad in Germany
WORK:
service / product design
CREATIVE INSIGHT:
bringing love into finance
