IutePay® POS materials
POS materials created for IutePay in the Balkans. The goal was to develop a range of point-of-sale materials, including door stickers, rollups, posters, wobblers, shelf talkers, shelf stickers, pricing stickers, and other items, and to standardize the appearance of the primary financial services.
PRODUCT:
IutePay® is a sub-brand of Iute Credit. It is a ‘buy now, pay later’ finance product. In 2023 the business name of Iute Credit was changes to IUTE Group and the service name of IutePay was changes to just IUTE.
PRODUCT INSIGHT:
Iute Credit is a fin-tech company of Estonian origin operating in the Balkan countries. The company offers small loans, car loans, ‘buy now, pay later’ e-commerce solutions and more. It has developed its own app, in which clients can manage their finances 24/7. The basis of Iute Credit operations is smart money being available round the clock.
TARGET GROUP:
Consumers in Balkan countries – Albania, Moldova, North Macedonia & Bulgaria
WORK:
POS materials concept & design
CREATIVE INSIGHT:
IutePay® offers a ‘buy now, pay later’ finance solution with 0% interest and €0 fees and no related costs. This is why it is the truly smart choice when looking for a finance solution. We found a way of creating multicultural POS materials for all the Balkan countries and packaged the information on the POS materials so that the nature of the smart choice is clearly presented to smart shoppers.
