Larucoll® new brand identity

Larucoll® is used by professionals in the timber construction industry, so we imagined their world and mindset. We created a brand identity for Larucoll®: logo, graphics, presentation, print materials & animations.

PRODUCT:

Larucoll® is a PVA-based adhesive used mainly in the timber construction industry. 

PRODUCT INSIGHT:

Larucoll® is a sub-brand of Bang & Bonsomer, a high-quality PVA adhesive used by professionals in the timber construction industry.

TARGET GROUP:

Professionals in the timber construction industry

WORK:

We created a brand identity for Larucoll®: logo, graphics, presentation, print materials & animations. 

CREATIVE INSIGHT:

Larucoll® is used by professionals in the timber construction industry, so we imagined their world and mindset. These people work with timber elements and timber houses, using Larucoll® to glue together windows, door frames and more. They work with architectural drawings, so this highly systematic world makes sense to them. This is why Larucoll®’s new identity was inspired by the architectural world and by Nordic forests. The logo derives from an architectural font, so the letters are geometrical in nature, and the logo sign shows in abstract form two wooden boards on top of each other. The graphic design has stripes and shapes in it as if it was an architectural drawing, and the colors are drawn from Nordic nature (natural green and pastel grey, with orange as an accent).