Mercedes-Benz GLE campaign
SERVICE:
kiop.agency crafted a multi-platform campaign to showcase the innovative essence of the new Mercedes-Benz GLE plug-in hybrid models. With a design that blends luxury, performance, and sustainability, the GLE stands as a testament to modern mobility—powerful yet electric, adventurous yet efficient. To capture this spirit, we developed an immersive campaign spanning print, outdoor, and digital media, along with a dynamic video and a dedicated landing page.
INSIGHT:
The Mercedes-Benz GLE Plug-in Hybrid is more than just an SUV—it’s a fusion of advanced technology and refined elegance, powered by electricity and performance in perfect harmony. Just as the Aurora Borealis lights up the Nordic sky, the GLE’s electrified engine illuminates the road, offering efficiency without compromise.
TARGET GROUP:
Drivers who seek the best of both worlds—the thrill of Mercedes-Benz performance, paired with the sustainability and innovation of plug-in hybrid technology. Whether navigating city streets or embarking on long-distance adventures, the GLE delivers power, elegance, and environmental consciousness in one seamless experience.
WORK:
Our team developed a comprehensive visual identity for the campaign, including:
High-impact visuals for print, outdoor, and digital platforms.
A captivating campaign video highlighting the GLE’s power and hybrid efficiency.
An engaging landing page emphasizing its electric capabilities and luxurious design.
CREATIVE INSIGHT:
The campaign’s visual world was built on meticulous digital artistry, placing the Mercedes-Benz GLE plug-in hybrid in a breathtaking Nordic landscape. The Aurora Borealis, a natural wonder powered by electricity, mirrors the GLE’s hybrid technology, symbolizing both power and sustainability. A mystical, oversized moon enhances the atmosphere of innovation and exclusivity, reinforcing the idea that with the GLE, the future is already here—where performance meets electrification.
