Növa® in Arsenal
The first site in Estonia to offer Növa® caviar was a seafood store in the Arsenal mall. We are honored to have contributed to this process by creating POS materials and product shelves.
PRODUCT:
In-store: Estonia’s first premium black caviar! At Kalaarsenal, the first Növa® packages sold at an exponential rate.
PRODUCT INSIGHT:
Quality always sells, regardless of cost 😉
TARGET GROUP:
affluent people
WORK:
Designing shelving, packaging, point-of-sale items, and negotiating with Arsenal and Kalaarsenal
CREATIVE INSIGHT:
minimalistic Japandi style design and clear message
