SMART FYSIO branding
A vivid and energetic brand concept for a next-generation private sports club. Did you know that you should exercise on average 1.5 times a week if you do it smartly and effectively?
PRODUCT:
Smart Fysio is a private sports club of the new generation. With twenty years of experience in this industry, Eric Brauer is the company’s creator. This new style private club with a focus on private trainers was inspired by his distinct perspective on the sports, fitness, and health industries. All of the personal trainers at Smart Fitness own master’s degrees and follow a science-based approach to sports and overall well-being.
PRODUCT INSIGHT:
To exercise wisely and effectively and to eat wisely and healthfully, people require instruction.
TARGET GROUP:
35+ men and women
WORK:
logo and CVI, website design, campaign materials
CREATIVE INSIGHT:
standout colors, models that look like normal people (not professional athletes), modern look and feel, vibrant and energetic design
