University of Tartu Narva College Bachelor campaign
The “Narva college” way—a unique approach to problem solving that regularly leverages creativity—is what attracts Narva College’s target audience. The agency’s goal was to make the campaign graphic design appear more youthful and intelligent. The 2024 campaign resulted in record enrollment!
SERVICE:
The University of Tartu Narva College is the main university in northeastern Estonia. It offers BA and MA programs that prepare teachers for multilingual classrooms, as well as programs in IT, project management, youth studies, and entrepreneurship. Every year, the college accepts applications from fresh students wishing to register in its BA programs.
INSIGHT:
The “Narva college” way—a special approach to problem-solving that consistently employs creativity—is what makes Narva College appealing to its target audience.
TARGET GROUP:
people of the age of 18+, mainly in Northern Estonia.
WORK:
new campaign identity and graphic design, all of the campaign materials: online banners, static and animated, posters, videos etc.
CREATIVE INSIGHT:
The agency’s goal was to translate the campaign graphic design in a way that was more youthful and intelligent. The heading is written like a doodle, and all of the models are actual college students and educators who are extending an invitation to prospective students to join them on this voyage of discovery.
