University of Tartu Narva College Masters campaign
New campaign identity for the Narva College Masters campaign. The campaign featured actual students and faculty from Narva College. We superimposed college features on top of their heads and surrounded the student / teacher with a huge letter Õ. A reference to the word teacher in the Estonian language.
SERVICE:
The primary institution of higher learning in northeastern Estonia is the University of Tartu Narva College, which specializes in teacher preparation for multilingual classrooms. The college accepts applications for new students to enroll in MA programs each year.
INSIGHT:
a teacher is “the salt of the earth”, highly intellectual profession, a guarantee for a smarter tomorrow.
TARGET GROUP:
people of the age of 20+, mainly in Northern Estonia.
WORK:
new campaign identity and graphic design, all of the campaign materials: online banners, static and animated, posters, videos etc.
CREATIVE INSIGHT:
The 2024 campaign included an entirely new visual concept and style. In order to raise awareness of the 2024 enrolling, we developed a campaign that featured actual students and faculty from Narva College. To help viewers understand what’s inside each model’s head, we superimposed college features on top of their heads. To create a visual impact, we created a giant Õ letter surrounding the teachers and children. Additionally, the letter Õ represents ÕPETAJA, which is the initial letter of the Estonian word for teacher.
