Uus-Laagri name, identity, website

SERVICE:

kiop.agency delivered a full turnkey solution for Uus-Laagri, a modern residential development designed for families and professionals looking for a peaceful yet well-connected living environment. Our work included developing the name, creating the brand identity, and designing and coding the website, ensuring a seamless, ready-to-launch digital presence for the client.

INSIGHT:

A home is more than just a place to live—it’s about convenience, comfort, and community. Uus-Laagri offers a modern living experience, combining the calm of suburban life with excellent connections to the city. The branding and website needed to reflect this balance of nature, community, and accessibility.

TARGET GROUP:

Families, young professionals, and individuals seeking high-quality, well-designed homes in a rapidly developing neighborhood—people who want to enjoy nature without giving up the benefits of urban life.

WORK:

Our team delivered a comprehensive branding and digital solution, including:
A meaningful and memorable name – Uus-Laagri, tying the new development to its location.
A strong, nature-inspired visual identity, blending modern aesthetics with a sense of community.
A fully designed and coded website with an intuitive user experience, making it easy for potential buyers to explore the development.

CREATIVE INSIGHT:

The branding and website were designed to highlight the unique advantages of Uus-Laagri—modern homes, green surroundings, and excellent connectivity. The visual style, color palette, and design choices reflect natural elements and contemporary architecture, making the development feel both inviting and forward-thinking.

With kiop.agency, the client received a fully developed, market-ready brand and website, helping to establish Uus-Laagri as a desirable living environment in Estonia’s real estate market.