Xylocel® identity and package design
A medicinal, high-tech-looking brand identity for a wood-based nanocellulose meant to create artificial blood vessels.
PRODUCT:
Xylocel® is a wood-based nanocellulose used mainly by the medical industry.
PRODUCT INSIGHT:
Xylocel® is a sub-brand of Bang & Bonsomer. It is a wood-based nanocellulose that can be used by the medical industry. For example, you can use wood-based MFC to make artificial blood vessels. There are many applications of bio MFC in the medical industry.
TARGET GROUP:
Global medical industry
WORK:
New identity, package design & production
CREATIVE INSIGHT:
Medical + high-tech + wood = the end result. The package is a sample one that the client took with them to and presented in meetings. It is designed to be handed over in F2F situations.
