Our story
kiop.agency is a new type of cluster agency combining creative and digital masterminds & talents both locally and internationally.
Moonika Kiop, the founder of kiop.agency, has dedicated herself to advertising since 2003. In 2008 she co-founded the analytical creative agency Creatum. Creatum was her workplace and focus up until 2020. In August 2020 she founded Kiop.agency, a new type of advertising agency. Kiop.agency is driven by strategy & modern graphic design to create a target-group experience for both online and offline platforms. We focus on developing identity systems, digital interfaces (webpages, landing pages, promotional sites, etc.), advertising campaigns, video content creation, creating branded environments like expos, interactive solutions for exhibitions, signage and other marketing- and advertising-related activities.
Kiop.agency is proud to have a team of talent that supports the growth of our clients. We work as a cluster of experts: kiop.agency serves as client lead and strategy hotspot while combining a team of talented professionals to perfectly fit the client’s needs. This is how we deliver a guarantee of creative services that fulfil the brief, deadlines that are met and budgets that correspond to the client’s business strategy.
About
Moonika
I am blessed to KNOW my true talents and source of inspiration. To me, advertising is not just about getting things sold for the least possible outlay on marketing: it is about UNDERSTANDING the status quo of a product or service & KNOWING how it can be developed to achieve its full potential. Whenever a team comes up with a truly magnificent idea and it is realized with brilliant design, MAGIC happens. And that magic makes me happy.
Skills and experience:
Marketing strategy
& positioning
As a lead in client service in both the public and private sectors, I have had the wonderful opportunity to write and plan marketing strategies for many companies, both large and small.
Campaign
management
Campaign management is something I do on a daily basis. It consists of: 1) understanding what the campaign has to achieve; 2) planning the campaign strategy (messaging & creative, production, media, timelines and budgets); 3) leading the creative team and getting the results approved by the client; 4) producing any material for channels; 5) implementing the campaign and monitoring the results; 6) optimizing the campaign; and 7) conducting the final case study and considering lessons to be learned.
Signage
I have planned and executed extensive signage systems for Tallinn Central Hospital (approx. 300 elements of signage, mapping, planning, creative and design lead & production lead), PetCity pet stores throughout the Baltics, Kohtla-Järve Gymnasium signage, mini-signage projects for Telia (different events) and more.
Public
procurements
I have taken part in around 100 public procurements in the course of 13+ years. My systematic approach and broad outlook are values that give me an edge when participating in such procurements.
Service
design
The inspiring part of service design is UNDERSTANDING complicated service processes and products. The key is how to make complicated products and services easy to grasp through intuitive service design. One of the most challenging and rewarding experiences I have had is immersing myself in 5G mobile service technical descriptions.
Video
Radio
Outdoor
Expo
solutions
Other marketing- and
advertising-related
experiences
Marketing
action plans
A lot of my work has to do with creating marketing action plans. At some point I have drafted such plans for most of my clients – in total, 40 or 50 plans to date. The only difference between them being their length and depth.
Identity &
branding
Kiop.agency has created more than half-a-dozen brand systems over the last two years. Prior to that, I was the driving force behind more than 30 brand system projects.
Digital
campaigns
Digital campaigns are where control freaks really get some satisfaction! You can test your banners and messages and check that you have the most effective one out there. You can test and control your channels and use only those that produce the most results. You can also utilize all of your knowledge and experience from past campaigns, thereby driving up efficiency and ultimately achieving the same results with less outlay OR achieving better results with the same outlay. My experience to date includes 200+ digital campaigns.
Webpages
Digital is the future and the future is digital. There´s no way around it. Marketing expenditure on digital branding and homepage development, e-commerce and digital campaigns has only gone up in the last 10 years and will continue to do so. To date, kiop.agency has worked on eight different webpage projects.
Working as an advertising strategist since 2003
Graduated from TALTECH in 2002 with a Master’s degree majoring in marketing and minoring in business
Marketing strategy
& positioning
As a lead in client service in both the public and private sectors, I have had the wonderful opportunity to write and plan marketing strategies for many companies, both large and small.
Marketing
action plans
A lot of my work has to do with creating marketing action plans. At some point I have drafted such plans for most of my clients – in total, 40 or 50 plans to date. The only difference between them being their length and depth.
Campaign
management
Campaign management is something I do on a daily basis. It consists of: 1) understanding what the campaign has to achieve; 2) planning the campaign strategy (messaging & creative, production, media, timelines and budgets); 3) leading the creative team and getting the results approved by the client; 4) producing any material for channels; 5) implementing the campaign and monitoring the results; 6) optimizing the campaign; and 7) conducting the final case study and considering lessons to be learned.
Identity &
branding
Kiop.agency has created more than half-a-dozen brand systems over the last two years. Prior to that, I was the driving force behind more than 30 brand system projects.
Signage
I have planned and executed extensive signage systems for Tallinn Central Hospital (approx. 300 elements of signage, mapping, planning, creative and design lead & production lead), PetCity pet stores throughout the Baltics, Kohtla-Järve Gymnasium signage, mini-signage projects for Telia (different events) and more.
Digital
campaigns
Digital campaigns are where control freaks really get some satisfaction! You can test your banners and messages and check that you have the most effective one out there. You can test and control your channels and use only those that produce the most results. You can also utilize all of your knowledge and experience from past campaigns, thereby driving up efficiency and ultimately achieving the same results with less outlay OR achieving better results with the same outlay. My experience to date includes 200+ digital campaigns.
Public
procurements
I have taken part in around 100 public procurements in the course of 13+ years. My systematic approach and broad outlook are values that give me an edge when participating in such procurements.
Webpages
Digital is the future and the future is digital. There´s no way around it. Marketing expenditure on digital branding and homepage development, e-commerce and digital campaigns has only gone up in the last 10 years and will continue to do so. To date, kiop.agency has worked on eight different webpage projects.
Service
design
The inspiring part of service design is UNDERSTANDING complicated service processes and products. The key is how to make complicated products and services easy to grasp through intuitive service design. One of the most challenging and rewarding experiences I have had is immersing myself in 5G mobile service technical descriptions.
Video
Radio
Outdoor
Expo
solutions
Other marketing- and
advertising-related
experiences
Working as an advertising strategist since 2003
Graduated from TALTECH in 2002 with a Master’s degree majoring in marketing and minoring in business